Reasons for consumers choosing domestic brands in China 2022

Share of consumers who chose domestic brands in China as of November 2022, by reason

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Source

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: Overall, what are the three most important factors for you to purchase a domestic brand? Please click the following descriptions in the order of first conformity, second conformity, and third conformity.

The share means that respondents chose the reason as the leading three factors for consumer choosing domestic brands.

The survey is conducted among 48 percent female and 52 percent male respondents.

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