According to a survey conducted among Chinese adults in November 2022, around 39 percent of respondents stated that they preferred domestic brands because they were more cost-effective. Also, 38 percent of respondents named patriotism as one of their leading reasons for choosing domestic brands.
Share of consumers who chose domestic brands in China as of November 2022, by reason
among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Original survey question: Overall, what are the three most important factors for you to purchase a domestic brand? Please click the following descriptions in the order of first conformity, second conformity, and third conformity.
The share means that respondents chose the reason as the leading three factors for consumer choosing domestic brands.
The survey is conducted among 48 percent female and 52 percent male respondents.
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Deloitte. (January 18, 2023). Share of consumers who chose domestic brands in China as of November 2022, by reason [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/
Deloitte. "Share of consumers who chose domestic brands in China as of November 2022, by reason." Chart. January 18, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/
Deloitte. (2023). Share of consumers who chose domestic brands in China as of November 2022, by reason. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/
Deloitte. "Share of Consumers Who Chose Domestic Brands in China as of November 2022, by Reason." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/
Deloitte, Share of consumers who chose domestic brands in China as of November 2022, by reason Statista, https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/ (last visited November 05, 2024)
Share of consumers who chose domestic brands in China as of November 2022, by reason [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366764/china-reasons-for-consumers-choosing-domestic-brands/