According to a survey on consumer behavior conducted in Indonesia in 2022, omnichannel shopping was prevalent across all categories observed. The same survey found that 23 percent of the respondents had tried new digital shopping methods.
Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel
Original questions:
"Which best describes how you have researched the following categories over the last three months?"
"Which best describes how you have purchased the following categories over the last three months?"
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McKinsey & Company. (October 17, 2022). Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed
McKinsey & Company. "Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel." Chart. October 17, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed
McKinsey & Company. (2022). Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed
McKinsey & Company. "Product Searches and Purchases in The Last Three Months among Consumers in Indonesia as of August 2022, by Category and Channel." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed
McKinsey & Company, Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel Statista, https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed (last visited February 19, 2025)
Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/?__sso_cookie_checker=failed