Usage of and interest in livestream shopping SEA 2021, by country

Published by S. Ganbold, Jan 29, 2024
According to a survey among Southeast Asian consumers in 2021, 61 percent of the respondents in Vietnam have purchased through livestream shopping before. In comparison, 18 percent of the respondents in Singapore have purchased through livestream shopping before as of 2021.

Usage of and interest in livestream shopping in Southeast Asia in 2021, by country

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Release date

July 2023

Region

Asia

Survey time period

August to September 2021

Number of respondents

6,520 respondents

Age group

18 to 65 years

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Statistics on " Online shopping behavior in Southeast Asia "

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Other statistics that may interest you Online shopping behavior in Southeast Asia

Overview

4

E-commerce sites and apps

8

Social and live commerce

4

Shopping frequency

4

Payments

2

Consumer preferences

6

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Topics

Online shopping behavior in Southeast AsiaDigital shopping behavior in JapanShopping behavior in the Asia-Pacific regionOnline shopping behavior in AustraliaShopping behavior in India
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