Leading product discovery channels SEA 2022

Published by S. Ganbold, Feb 16, 2023
According to a survey among Southeast Asian consumers in 2022, 57 percent of the respondents discovered products to purchase on e-commerce marketplaces. In comparison, nine percent of the consumers used super apps to discover products in 2022.

Leading digital product discovery channels in Southeast Asia in 2022

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Release date

August 2022

Region

Asia

Survey time period

June 2022

Number of respondents

5,356 respondents

Special properties

from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam

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Overview

5

Segments

6

Sites and apps

7

Usage

4

Buying behavior

7

E-commerce dates

4

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