A survey conducted among Chinese adults in November 2022 found that more than 70 percent of respondents in China's first-tier cities reduced their frequency of visiting physical stores compared to the previous year. Comparatively, around six percent of consumers from tier-3 and below cities said they visited brick-and-mortar stores more often.
Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier
Characteristic
Decreased by more than 50 percent
Decreased by 30 percent to 50 percent
Decreased by 10 percent to 30 percent
Decreased by less than 10 percent
Remained the same
Increased by less than 10 percent
Increased by more than 10 percent
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier." Chart. January 18, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. (2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of Consumers Who Changed Their Frequency of Visiting Brick-and-mortar Stores in The past Year in China as of November 2022, by City Tier." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte, Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier Statista, https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/ (last visited September 16, 2024)
Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
