Consumers willing to consume ads in exchange for free content in Western Europe 2022

Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022

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Sources

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Release date

September 2022

Region

Europe

Survey time period

May 2022

Number of respondents

3,000*

Age group

18 years and older

Special properties

among internet users who consume online media

Method of interview

Online survey

Supplementary notes

* The source surveyed 500 consumers from each of the following countries: France, Germany, Italy, the Netherlands, Spain, and the United Kingdom.

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Statistics on " Digital advertising in Western Europe "

Other statistics that may interest you Digital advertising in Western Europe

Overview

5

United Kingdom

7

Germany

8

France

7

Italy

7

Spain

7

Further related statistics

5
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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