Consumers willing to consume ads in exchange for free content in Western Europe 2022

Published by Statista Research Department, Dec 7, 2023
During a 2022 survey, it was found that an ad-funded online media consumption model had the highest support in the United Kingdom (among the six countries presented in the data set), whereas a hybrid model enjoyed the largest support in the Netherlands, with 20 percent.

Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022

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Sources

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Release date

September 2022

Region

Europe

Survey time period

May 2022

Number of respondents

3,000*

Age group

18 years and older

Special properties

among internet users who consume online media

Method of interview

Online survey

Supplementary notes

* The source surveyed 500 consumers from each of the following countries: France, Germany, Italy, the Netherlands, Spain, and the United Kingdom.

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