Between January 2021 and January 2024, the average cost per lead (CPL) in the industrial internet of things (IIoT) segment in the United States amounted to almost 600 U.S. dollars for paid channels. For organic ones, the CPL is slightly above 400 dollars.
Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024
(in U.S. dollars)
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First Page Sage. (February 23, 2024). Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed
First Page Sage. "Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars)." Chart. February 23, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed
First Page Sage. (2024). Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed
First Page Sage. "Industrial Internet of Things (Iiot) Sector's Organic Vs. Paid Average Cost per Lead (Cpl) in The United States between January 2021 and January 2024 (in U.S. Dollars)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed
First Page Sage, Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed (last visited January 25, 2025)
Industrial internet of things (IIoT) sector's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph], First Page Sage, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1367714/iiot-organic-paid-cpl-united-states/?__sso_cookie_checker=failed
