UK: leading beauty brands on social networks 2023
As of February 2023 in the United Kingdom (UK), Revolution Beauty London was the leading beauty brand on social media with a popularity index score of 66. Charlotte Tilbury followed with a score of 61, and Pixi ranked third with 56 points. Furthermore, well-established brands such as Elemis, The Body Shop, and Soap & Glory were among the leading beauty names on social media platforms in the UK, in terms of follower growth, engagement rate, and influencer partnerships.
