Amazon sponsored brands quarterly conversion rate by marketplace 2022

Driven by advertising campaigns, a number of online visitors click on sponsored brands on Amazon marketplaces. In the last quarter of 2022, median conversion rates were higher on U.S. and UK platforms, with eight and 8.3 percent, respectively. Between 2020 and 2022, conversion rates increased on all Amazon marketplaces, with Spain registering the lowest figures in the last quarter of 2022 (four percent).

Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace

Characteristic	United States	Canada	United Kingdom	France	Germany	Italy	Spain
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Release date

2023

More information

Region

Worldwide

Survey time period

Q1 2021 to Q4 2022

Supplementary notes

Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage.
Median values are not average, therefore exclude outliers.

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