U.S. average in-app spending on mobile gaming 2023, by app publisher

Published by
J. Clement,
Dec 19, 2023
According to a January 2023 study of iOS users in the United States, Gram Games, the Zynga-owned developer of Merge Dragons, reported an average of 31.45 U.S. dollars in in-app spending from users during the examined month. Playtika Santa Monica averaged 6.86 U.S. dollars in spending per mobile gamer. Supertreat followed, with U.S. mobile gamers spending approximately 6.5 U.S. dollars on apps published by the German-based gaming developer.

Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars)

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Release date

April 2023

Region

United States

Survey time period

January 2023

Number of respondents

5,000 respondents

Age group

16 years and older

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

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