According to a January 2023 study of iOS users in the United States, Gram Games, the Zynga-owned developer of Merge Dragons, reported an average of 31.45 U.S. dollars in in-app spending from users during the examined month. Playtika Santa Monica averaged 6.86 U.S. dollars in spending per mobile gamer. Supertreat followed, with U.S. mobile gamers spending approximately 6.5 U.S. dollars on apps published by the German-based gaming developer.
Average in-app spending for mobile gamers in the United States in January 2023, by app publisher
(in U.S. dollars)
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Measure Protocol. (April 4, 2023). Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. "Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars)." Chart. April 4, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. (2023). Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. "Average In-app Spending for Mobile Gamers in The United States in January 2023, by App Publisher (in U.S. Dollars)." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol, Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) Statista, https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/ (last visited October 15, 2024)
Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
