According to a survey conducted in South Korea in 2023, around 85 percent of female respondents stated that they had bought digital goods or merchandise related to a character within the last year. The purchase rate was slightly lower among male respondents, of whom about 81 percent had bought digital character goods.
Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender
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Korea Creative Content Agency. (September 27, 2023). Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender." Chart. September 27, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. (2023). Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of People Who Bought Digital Character-related Goods and Merchandise in South Korea as of July 2023, by Gender." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency, Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/ (last visited October 12, 2024)
Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
