During a global 2022 survey, 76 percent of responding advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region reported the shortage of key skills is proving a major blocker towards growth in the field of advertising media. In the United States, the share was slightly below 70 percent, while in Europe, the Middle East, and Africa (EMEA), it stood at 66 percent.
Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region
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World Federation of Advertisers. (July 28, 2022). Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed
World Federation of Advertisers. "Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region." Chart. July 28, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed
World Federation of Advertisers. (2022). Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed
World Federation of Advertisers. "Percentage of Organizations Deeming That The Shortage of Media and Advertising-related Key Skills Is Proving a Major Blocker towards Growth Worldwide as of May 2022, by Selected Region." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed
World Federation of Advertisers, Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region Statista, https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed (last visited January 22, 2025)
Percentage of organizations deeming that the shortage of media and advertising-related key skills is proving a major blocker towards growth worldwide as of May 2022, by selected region [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368157/share-organizations-talent-shortage-ad-media-impact-growth-region/?__sso_cookie_checker=failed
