Influencers affecting consumers' purchasing decision Indonesia 2022, by type

Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022

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Release date

December 2022

Region

Indonesia

Survey time period

October to November 2022

Number of respondents

9,010

Age group

12-66 years

Special properties

among Indonesian women

Method of interview

Online survey

Supplementary notes

*The word "selebgram" was taken from the word celebrity and Instagram which refers to a popular Instagram user's account.

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