Japan: basic skincare purchase channel by gender 2023

According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for basic skincare products. The majority of men and women purchased general skincare in drugstores within the last year, whereas only around one percent made use of door-to-door sales services. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.

Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender

Characteristic	Women	Men
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-	-	-
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-	-	-

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Release date

December 2023

More information

Region

Japan

Survey time period

August 3 to 13, 2023

Number of respondents

10,134 respondents

Age group

15-69 years

Special properties

multiple answers allowed

Supplementary notes

Original question: "From where have you bought the cosmetics for yourself within the last year? - Basic skincare."
6,058 female and 4,076 male respondents who have bought makeup items within the last year were surveyed for this question.

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