Leading social networks for shopping in Germany 2023, by generation
In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, 64 percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly 65 percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.
