Attitudes toward online privacy U.S. 2021

A December 2021 survey found that around half of the consumers in the United States, 48 percent, were "data pragmatists." Even though the individuals in this category were concerned about online privacy, they would still trade their data for better service or other rewards. A further 31 percent were categorized as "data unconcerned," or as people who did not worry about online privacy. The third group involved "data fundamentalists." People in this category were concerned about online privacy and were more strict about sharing their personal information.

Attitudes toward online privacy among U.S. consumers as of December 2021

Characteristic	Share of consumers
Data pragmatist	48%
Data unconcerned	31%
Data fundamentalist	21%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

March 2022

More information

Region

United States

Survey time period

December 2021

Number of respondents

2,038 respondents

Supplementary notes

The source defines the customer categories in the following way:
"Data Pragmatists are concerned about their personal data usage but will make "trade-offs" if they perceive a worthy return.
Data Unconcerned present lower levels of concern about their personal data usage.
Data Fundamentalists are deeply concerned about their data usage.

Citation formats