According to a survey conducted in December 2021, almost 70 percent of male consumers in the United States believed that companies benefit the most from their personal data. Around six in 10 female respondents thought the same. Overall, more than 60 percent of U.S. consumers believed that businesses benefit from trading their personal data.
Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender." Chart. March 28, 2022. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Who Believe Businesses Benefit The Most from Personal Data Exchange as of December 2021, by Gender." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender Statista, https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/ (last visited October 14, 2024)
Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
