According to a survey conducted in December 2021, almost 70 percent of male consumers in the United States believed that companies benefit the most from their personal data. Around six in 10 female respondents thought the same. Overall, more than 60 percent of U.S. consumers believed that businesses benefit from trading their personal data.
Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic U.S. opinion on importance of corporate data privacy practices 2019
- Basic Statistic Distribution of residents reading online privacy statements in Finland 2019
- Basic Statistic Global concern about national government and online privacy 2019, by country
- Basic Statistic U.S. opinion on reportable privacy incidents 2019
- Basic Statistic Europe: share of websites with privacy policies before and after GDPR 2018
- Premium Statistic U.S. trust in tech companies with personal data 2021
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by age group
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by age group
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020, by education
About the region
10
- Basic Statistic U.S. user attention regarding smartphone app permissions 2017
- Premium Statistic U.S. online user worry about personal data security with social media companies 2017
- Premium Statistic U.S. online user worry about personal data security with government agencies 2017
- Premium Statistic U.S. online user worry about personal data security with online retailers 2017
- Premium Statistic U.S. online user confidence in data security of American companies 2017
- Basic Statistic U.S. online user attitude towards website cookie usage 2017
- Basic Statistic U.S. online user privacy measure usage 2017
- Basic Statistic Leading U.S. online user privacy measures 2017
- Basic Statistic United States market share of commercial VPNs 2019, by vendor
- Basic Statistic Frequency of virtual private network usage in the U.S. and U.K. 2020
Other regions
8
- Basic Statistic Frequency of reading mobile app privacy policies in the United Kingdom (UK) 2013
- Premium Statistic Opinion on Big Data in Italy 2016
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Premium Statistic Useful measures to trust consumer electronics managing personal data in Norway 2018
- Premium Statistic Users reading privacy policies for internet sites and apps Australia 2018
- Premium Statistic False information provided on social media in MENA by platform 2016
- Premium Statistic Attitude trend towards frozen vs. chilled food in Great Britain 2009-2017
- Premium Statistic Risk of failing to comply with GDPR obligations in U.S. and EU 2018
Related statistics
10
- Premium Statistic Young people's trust in the government and companies for online privacy France 2019
- Premium Statistic Parents' government and company trust for the online privacy of children France 2019
- Premium Statistic Young actors of cyber violence and the types of crime committed in France 2019
- Premium Statistic Young people's opinion on online privacy protection in France 2019
- Basic Statistic Acceptable uses of data or personal information according to U.S. adults 2019
- Basic Statistic Frequency of U.S. adults being asked to approve privacy policies 2019
- Basic Statistic Degree of control regarding personal information according to U.S. adults 2019
- Basic Statistic Opinion on the prevention of scandals related to online personal data in France 2019
- Basic Statistic Online protection strategies of global internet users 2019
- Basic Statistic Global concern about national government and online privacy 2019, by region
Further related statistics
10
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Overweight prevalence in England 2000-2021, by gender
- Prepaid debit card use in U.S. households 2013-2019, by tenure
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Presence of mental ill health in England 2014, by gender
- Number of Deutsche Bank customers 2012-2014, by segment
- Smoking among people with lifetime mental illness in the U.S. 2007
- Disparities in cigarette consumption in select countries by wealth group 2009
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
Further Content: You might find this interesting as well
Statistics
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Overweight prevalence in England 2000-2021, by gender
- Prepaid debit card use in U.S. households 2013-2019, by tenure
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Presence of mental ill health in England 2014, by gender
- Number of Deutsche Bank customers 2012-2014, by segment
- Smoking among people with lifetime mental illness in the U.S. 2007
- Disparities in cigarette consumption in select countries by wealth group 2009
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender." Chart. March 28, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Who Believe Businesses Benefit The Most from Personal Data Exchange as of December 2021, by Gender." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender Statista, https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/ (last visited April 25, 2024)
Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/