According to a survey conducted in December 2021, around seven in 10 U.S. Baby-boomers believed the companies benefit from exchanging their personal data. In comparison, only 56 percent of Generation Y or Millennials thought the same. Overall, more than 60 percent of U.S. consumers believed businesses profit from trading private information about consumers.
Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Global Data and Marketing Alliance, & Foresight Factory, & Acxiom. (March 28, 2022). Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, und Foresight Factory, und Acxiom. "Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation." Chart. March 28, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, Foresight Factory, Acxiom. (2022). Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, and Foresight Factory, and Acxiom. "Share of U.S. Consumers Who Believe Companies Benefit from Personal Data Exchange as of December 2021, by Generation." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance & Foresight Factory & Acxiom, Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation Statista, https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/ (last visited October 04, 2024)
Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation [Graph], Global Data and Marketing Alliance, & Foresight Factory, & Acxiom, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
