According to a survey conducted among mainland China's and Hong Kong's generation-Z consumers in June 2022, about 20 percent of respondents in mainland China stated that high quality was the leading reason for them to buy luxury goods. Comparatively, approximately 18 percent of respondents in Hong Kong also agreed with the statement.
Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation
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KPMG. (January 19, 2023). Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed
KPMG. "Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation." Chart. January 19, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed
KPMG. (2023). Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed
KPMG. "Share of Generation Z Who Bought Luxury Goods in Mainland China and Hong Kong as of June 2022, by Motivation." Statista, Statista Inc., 19 Jan 2023, https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed
KPMG, Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation Statista, https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed (last visited January 21, 2025)
Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation [Graph], KPMG, January 19, 2023. [Online]. Available: https://www.statista.com/statistics/1368972/greater-china-motivation-for-generation-z-to-buy-luxury-goods/?__sso_cookie_checker=failed
