Interest in travel mobile messaging by age US 2022

According to a July 2022 survey among consumers in the United States, Millennials were the most interested in using mobile messaging with a travel company. While seven in ten respondents from that generation reported being extremely or very interested in using that service, around 43 percent of surveyed Baby Boomers mentioned the same.

Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation

Characteristic	Extremely interested	Very interested	Somewhat interested	Not at all interested
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Release date

October 2022

More information

Region

United States

Survey time period

July 14 to 21, 2022

Number of respondents

1,016 respondents

Special properties

U.S. consumers and smartphone users

Method of interview

Online survey

Supplementary notes

The source defined "mobile messaging" as mobile communication via SMS and chat apps such as WhatsApp, Facebook Messenger, Instagram chat, Apple iMessage, and similar services.

The source divided the generations as follows: Gen Z (27 years and younger), Millennial (27-41 years), Gen X (42-57 years), Baby Boomer (57 years and older).

Percentage points exceeding 100 percent are probably due to rounding.

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