Retail media share in digital ad spend in China 2019-2024

Published by
Lai Lin Thomala,
Jun 5, 2023
In 2022, China's total digital ad spending was estimated to reach 135 billion U.S. dollars, 41 percent of which came from retail media advertising. Alibaba and JD.com are some of the prominent ecommerce platforms in the country actively selling ads on their websites and apps.

Share of retail media in digital advertising spending in China from 2019 to 2021 with estimates until 2024

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Release date

April 2022

Region

China

Survey time period

2019 to 2021

Special properties

excluding Hong Kong

Supplementary notes

*Estimate.

Retail media advertising refers to the digital ads offered by retail e-commerce platforms such as Alibaba and JD.com.

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