Investment in digital marketing technology in India 2022
According to a survey conducted among marketing professionals in 2022, about 51 percent of Indian marketers planned to spend about 10 percent of their budgets on digital marketing technology. Comparatively, only two percent of the respondents expected to allocate more than half of their budget on marketing technology that year. This was despite most marketers expecting their digital marketing and advertising budgets to increase in 2022.
