According to a survey conducted among marketing professionals in India in 2022, about 36 percent of respondents were of the opinion that their budget was the biggest constraint for the growth of digital marketing. The lack of skills as well as metrics and measurement were some other critical barriers within this sector, with the latter being attributed to the transition to a third-party cookie-free environment
Key challenges to growth in digital marketing in India in 2022
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MMA. (October 14, 2022). Key challenges to growth in digital marketing in India in 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/
MMA. "Key challenges to growth in digital marketing in India in 2022." Chart. October 14, 2022. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/
MMA. (2022). Key challenges to growth in digital marketing in India in 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/
MMA. "Key Challenges to Growth in Digital Marketing in India in 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/
MMA, Key challenges to growth in digital marketing in India in 2022 Statista, https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/ (last visited November 13, 2024)
Key challenges to growth in digital marketing in India in 2022 [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370332/india-challenges-in-digital-marketing/