In 2022, 74 percent of French consumers agreed that podcast advertisements in the beginning of an episode makes them want to get informed about the product or service at stake. Another 69 percent agreed that a podcast ad has already made them purchase a product or a service.
Influence of native podcast advertising on brand discovery and purchase in France in 2022
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Decriiipt. (November 4, 2022). Influence of native podcast advertising on brand discovery and purchase in France in 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/
Decriiipt. "Influence of native podcast advertising on brand discovery and purchase in France in 2022." Chart. November 4, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/
Decriiipt. (2022). Influence of native podcast advertising on brand discovery and purchase in France in 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/
Decriiipt. "Influence of Native Podcast Advertising on Brand Discovery and Purchase in France in 2022." Statista, Statista Inc., 4 Nov 2022, https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/
Decriiipt, Influence of native podcast advertising on brand discovery and purchase in France in 2022 Statista, https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/ (last visited October 15, 2024)
Influence of native podcast advertising on brand discovery and purchase in France in 2022 [Graph], Decriiipt, November 4, 2022. [Online]. Available: https://www.statista.com/statistics/1370339/podcast-ad-infuence-brands-france/