YouTube influencer marketing tech brand campaigns in the U.S. & Canada 2022, by CTA
In 2022, the most used type of call to action (CTA) among technology brands on YouTube in the United States and Canada was the direct purchase page - with almost 50 percent of brands utilizing it for their marketing purposes. At the same time, the "Click link in bio" CTA scored 47 percent among the tech brands' most used CTA types.