In 2022, the most used type of call to action (CTA) among technology brands on YouTube in the United States and Canada was the direct purchase page - with almost 50 percent of brands utilizing it for their marketing purposes. At the same time, the "Click link in bio" CTA scored 47 percent among the tech brands' most used CTA types.
Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type
Figures have been rounded. Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
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NeoReach. (January 23, 2023). Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed
NeoReach. "Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type." Chart. January 23, 2023. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed
NeoReach. (2023). Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed
NeoReach. "Distribution of Youtube Influencer Marketing Campaigns for Tech Brands in The United States and Canada in 2022, by Call to Action (Cta) Type." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed
NeoReach, Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type Statista, https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed (last visited January 25, 2025)
Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1370384/tech-brands-top-call-to-action-types-youtube/?__sso_cookie_checker=failed
