In 2022, the most used type of call to action (CTA) among technology brands on TikTok was the brand tagged in caption - with almost 89 percent of brands utilizing it for their marketing purposes. At the same time, the lack of a strong CTA comprised of five percent of the shares for the most used CTAs among tech brands on TikTok.
Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type
Figures have been rounded. Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
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NeoReach. (January 23, 2023). Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/
NeoReach. "Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type." Chart. January 23, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/
NeoReach. (2023). Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/
NeoReach. "Distribution of Tiktok Influencer Marketing Campaigns for Tech Brands in The United States and Canada in 2022, by Call to Action (Cta) Type." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/
NeoReach, Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type Statista, https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/ (last visited December 10, 2024)
Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1370482/tech-brands-influencer-marketing-call-to-action-tiktok/
