TikTok influencer marketing tech brand campaigns in the U.S. & Canada 2022, by CTA
In 2022, the most used type of call to action (CTA) among technology brands on TikTok was the brand tagged in caption - with almost 89 percent of brands utilizing it for their marketing purposes. At the same time, the lack of a strong CTA comprised of five percent of the shares for the most used CTAs among tech brands on TikTok.