Amazon Business B2B users by country 2022

Amazon Business is a popular business-to-business (B2B) marketplace outside the United States, a survey from 2022 revealed. Nearly 70 percent of B2B buyers used it in India, while South Africa followed with 47 percent. United Arab Emirates ranked third, with 46 percent of B2B buyers shopping on Amazon Business.

Share of B2B buyers purchasing on Amazon Business in 2022, by country

Characteristic	Share of B2B buyers
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Release date

February 2023

More information

Region

Worldwide

Survey time period

November 25, 2022 to December 5, 2022

Number of respondents

2,261 B2B buyers

Age group

20 years and older

Supplementary notes

B2B buyers included purchase managers, procurement managers, purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.

Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).

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