Average order value on D2C e-commerce sites in France 2023, by category

Published by Daniela Coppola, Mar 22, 2023
Purchases of big ticket items usually have higher values and result in bigger average order value. That is the case of online orders from direct-to-consumer (D2C) brands' websites in France. In 2022, the average order value for homeware and home decor hit 315.9 euros, outdoing other product categories like clothing (137.4 euros) or accessories (199.8 euros).

Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)

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Release date

March 2023

Region

France

Survey time period

January and February 2023

Number of respondents

201 CEOs from D2C brands

Supplementary notes

D2C brands with annual revenue over 300,000 euros.
Average order value without taxes.

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