As of April 2022, over-the-top (OTT) platforms in India had as many as 457 million unique visitors. It reflected a consistently growing trend in the number of unique OTT visitors that emerged in April 2020. This can be attributed to the increase in streaming activity carried out since the onset of the coronavirus pandemic. Moreover, the mushrooming of more affordable, domestic alternatives in the OTT market catered to a broad spectrum of users.
Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022
(in millions)
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comScore. (July 26, 2022). Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. "Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions)." Chart. July 26, 2022. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. (2022). Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. "Number of Unique Visitors of Over-the-top (Ott) Platform in India from April 2020 to 2022 (in Millions)." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore, Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1371708/india-ott-unique-visitors/ (last visited December 09, 2024)
Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph], comScore, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1371708/india-ott-unique-visitors/