In 2022, daily time spent on TikTok in the United Kingdom (UK) reached approximately 50 minutes, up by over 110 percent compared to 2019. In comparison, Facebook usage between 2020 to 2022 went down to approximately 43 minutes on a daily basis. In the examined time, Instagram engagement remained at around 30 minutes per day among UK users in the examined period.
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024
(in hours.minutes)
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eMarketer. (July 25, 2022). Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed
eMarketer. "Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes)." Chart. July 25, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed
eMarketer. (2022). Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed
eMarketer. "Average Daily Time Spent in The United Kingdom (Uk) on Leading Social Media Apps from 2019 to 2024 (in Hours.Minutes)." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed
eMarketer, Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) Statista, https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed (last visited February 19, 2025)
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) [Graph], eMarketer, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1371857/time-spent-daily-social-media/?__sso_cookie_checker=failed