UK: most successful D2C e-commerce sites 2022

A study measured the performance of global direct-to-consumer (D2C) brands' websites in the United Kingdom (UK), considering every aspect of purchase and delivery. The results indicated that Nike had the most successful e-commerce with 88.6 percentage points. Ralph Lauren also provided a good customer experience with 83.7 percent. Levi's and Aspinal of London both scored 81 percent.

Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score

Characteristic	Score in percentage points
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Release date

October 2022

More information

Region

United Kingdom

Survey time period

Autumn 2022

Special properties

50 global D2C brands operating in the UK market

Supplementary notes

Score expressed in percentage points and obtained from a score scale from zero to two. The evaluated criteria were: website experience, store/stockist locator, product pages, value-added services, customer service, and delivery proposition.

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