U.S. metaverse top associations 2022

An October 2022 survey found that almost half of the adults in the United States associated the term "metaverse" with Facebook or Mark Zuckerberg. The next closest association with the concept was virtual reality, which was selected by 26 percent of respondents.

Top of mind associations of adults in the United States when describing metaverse as of October 2022

Characteristic	Share of respondents
Facebook / Mark Zuckerberg	47%
Virtual reality	26%
Negative opinion in general	16%
Positive opinion in general	10%
Another universe / world	5%
Futuristic	5%
Internet / online	5%
Augmented reality	4%
Modern / new	4%

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Release date

November 2022

More information

Region

United States

Survey time period

October 13 to 20, 2022

Number of respondents

1,158 respondents

Age group

18 years and older

Special properties

only three responses permitted

Method of interview

Online survey

Supplementary notes

Original question: When you hear the word “Metaverse,” what are the first three things that come to mind? (N=1158; Those who said “Don’t know or no answer” n=842; 3 responses permitted)

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