Women were more frequent e-commerce consumers in Estonia in 2023, with over 22 percent who had made an online purchase in the past three months placing 10 orders or more. To compare, around 27 percent of male online shoppers made between one and two purchases over the same time frame. Among the most-purchased categories of goods on the internet in Estonia were clothes, shoes, and accessories.
Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender
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Eurostat. (June 16, 2024). Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed
Eurostat. "Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender." Chart. June 16, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed
Eurostat. (2024). Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed
Eurostat. "Frequency of E-commerce Purchases in The past Three Months in Estonia in 2023, by Gender." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed
Eurostat, Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender Statista, https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed (last visited January 23, 2025)
Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/?__sso_cookie_checker=failed
