Desktop vs. mobile revenue of leading OTAs 2023

According to 2023 estimates, Booking Holdings' global revenue was evenly split between mobile and desktop bookings. As estimated, the online travel agency (OTA) generated revenue of roughly 10.8 billion U.S. dollars through mobile devices and 10.5 billion U.S. dollars via desktop bookings. By contrast, it was estimated that most of the Expedia Group and Airbnb's revenue came from desktop users that year.

What are the most visited travel and tourism websites?

In January 2024, booking.com topped the ranking of the most visited travel and tourism websites worldwide, ahead of tripadvisor.com and airbnb.com. When breaking down the visits to booking.com by country that month, the United States emerged as the leading market, followed by the United Kingdom and Germany.

What are the most popular online travel agency apps worldwide?

In 2022, Booking.com, Airbnb, and Expedia were the most downloaded online travel agency apps worldwide. Booking.com is one of the leading brands of Booking Holdings, along with Priceline, Agoda, and Kayak. Meanwhile, Expedia is among the most popular brands of the Expedia Group, together with Vrbo, Hotels.com, and Trivago.

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

March 2024

More information

Region

Worldwide

Survey time period

2023

Supplementary notes

¹ Figures for Trip.com Group, MakeMyTrip, and Despegar are based on a Monte Carlo analysis. Data for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data were calculated by summing figures of the four calendar quarters.

Figures in euros (eDreams Odigeo, Trivago, and Lastminute.com Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 per each year.

Data estimated by Statista based on a Monte Carlo analysis, desk research, figures by SimilarWeb and AppMagic, and publicly available information.

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