In 2023, Meituan's promotion and advertising expenditure amounted to approximately 36.5 billion yuan, increasing slightly from 20.6 billion yuan in the previous year. Overall, the promotion and advertising expenditure showed significant growth compared to 2019.
Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023
(in billion yuan)
Characteristic
Promotion and advertising expenditure in billion yuan
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Meituan. (April 29, 2024). Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed
Meituan. "Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023 (in billion yuan)." Chart. April 29, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed
Meituan. (2024). Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed
Meituan. "Promotion, Advertising, and User Incentive Expenditure of Meituan from 2017 to 2023 (in Billion Yuan)." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed
Meituan, Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed (last visited January 20, 2025)
Promotion, advertising, and user incentive expenditure of Meituan from 2017 to 2023 (in billion yuan) [Graph], Meituan, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1372290/meituan-promotion-and-advertising-expenditure/?__sso_cookie_checker=failed
