According to a 2024 survey carried out among marketing professionals in Italy, 59.5 percent of respondents said they invested in influencer marketing in the food sector. Around 45.9 percent of the interviewees reported spending on influencer marketing in the lifestyle segment, while 43.2 percent cited the beauty sector.
Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024
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ONIM. (July 5, 2024). Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed
ONIM. "Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024." Chart. July 5, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed
ONIM. (2024). Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed
ONIM. "Leading Sectors for Influencer Marketing Investments According to Marketers in Italy as of July 2024." Statista, Statista Inc., 5 Jul 2024, https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed
ONIM, Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 Statista, https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 [Graph], ONIM, July 5, 2024. [Online]. Available: https://www.statista.com/statistics/1372425/top-sectors-influencer-marketing-italy/?__sso_cookie_checker=failed
