In 2022, the median click-through rate (CTR) of sponsored brand ads on Amazon in the United States stood at 0.39 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022." Chart. February 15, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed
Perpetua Labs Limited. (2023). Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon Sponsored Brands Click-through Rate (Ctr) in The United States in 2021 and 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed
Perpetua Labs Limited, Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed (last visited January 21, 2025)
Median Amazon sponsored brands click-through rate (CTR) in the United States in 2021 and 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372543/amazon-sponsored-brands-ctr-usa/?__sso_cookie_checker=failed
