In 2022, the median click-through rate (CTR) of sponsored brand ads on Amazon in the United Kingdom (UK) stood at 0.30 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022." Chart. February 15, 2023. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed
Perpetua Labs Limited. (2023). Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon Sponsored Brands Click-through Rate (Ctr) in The United Kingdom (Uk) in 2021 and 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed
Perpetua Labs Limited, Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 Statista, https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed (last visited February 11, 2025)
Median Amazon sponsored brands click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372562/amazon-sponsored-brands-ctr-uk/?__sso_cookie_checker=failed