While e-commerce has been a widespread and normal phenomenon for many years now, consumers still have reasons to be skeptical about making online purchases at times. In late 2022, over 50 percent of consumers around the world said they would not buy an item online when they see bad content or bad reviews associated with the product. About a third of survey respondents stated they would pass if the brand was unfamiliar to them or if it had a poor reputation.
Leading reasons why consumers would not buy a product online worldwide in 2022
The source does not provide information on the original wording of the question used during the survey.
Multiple answers were possible.
* Survey respondents came from the following markets:
- Australia (1,179)
- Germany (1,284)
- Great Britain (1,217)
- France (1,290)
- United States (1,356).
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Salsify. (February 17, 2023). Leading reasons why consumers would not buy a product online worldwide in 2022 [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/
Salsify. "Leading reasons why consumers would not buy a product online worldwide in 2022." Chart. February 17, 2023. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/
Salsify. (2023). Leading reasons why consumers would not buy a product online worldwide in 2022. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/
Salsify. "Leading Reasons Why Consumers Would Not Buy a Product Online Worldwide in 2022." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/
Salsify, Leading reasons why consumers would not buy a product online worldwide in 2022 Statista, https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/ (last visited November 02, 2024)
Leading reasons why consumers would not buy a product online worldwide in 2022 [Graph], Salsify, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1372573/leading-reasons-not-to-buy-a-product-online-world/