When surveyed in 2023, some 59 percent of survey respondents in selected European Union countries* stated that they are likely to buy and eat sustainable food. As compared to the previous year, this is a notable decrease in the proportions among respondents.
Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023
Missing percentage points to 100 percent are likely due to rounding.
Method of interview
Online panel
Supplementary notes
Respondents were asked: How likely or unlikely, if at all, are you to buy and eat food that is less damaging for the environment and is more sustainable?
* In 2021, the number of respondents was 11,439. In 2022, there were 11,215 respondents. Respondents are from Austria, Belgium, Estonia, Finland, France, Greece, Portugal, Sweden or the UK.
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WWF. (May 15, 2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed
WWF. "Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023." Chart. May 15, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed
WWF. (2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed
WWF. "Consumers' Likeliness of Buying and Eating Sustainable Food in Selected Eu Countries in 2021 to 2023." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed
WWF, Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 Statista, https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed (last visited February 06, 2025)
Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 [Graph], WWF, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/?__sso_cookie_checker=failed