From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw on average of 38 thousand views. Shorter videos generated progressively fewer views. Videos with a length of fewer than 10 seconds saw the smallest amounts of views, with around 19 thousand views on average. Videos with a length of between 16 to 53 seconds presented around 30 thousand views on average.
Average TikTok video views from March 2023 to August 2023, by duration
(in 1,000s)
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s)." Chart. September 26, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. (2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average Tiktok Video Views from March 2023 to August 2023, by Duration (in 1,000s)." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool, Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) Statista, https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/ (last visited October 13, 2024)
Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/