Among the five Western European countries presented in the data set, the median click-through rate (CTR) of sponsored brand ads on Amazon was the highest in Spain, with 0.50 percent. The value was the lowest in Germany, with 0.28 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022." Chart. February 15, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed
Perpetua Labs Limited. (2023). Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed
Perpetua Labs Limited. "Median Amazon Sponsored Brands Click-through Rate (Ctr) in Selected Countries in Western Europe in 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed
Perpetua Labs Limited, Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 Statista, https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed (last visited February 19, 2025)
Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/?__sso_cookie_checker=failed