TikTok content visits 2023, by traffic source
From March 2023 to August 2023, almost 71 percent of all visits to TikTok content came from the in-app feature For You, which recommends videos to users based on their previous interactions. Around six percent of the traffic to TikTok videos came from followers, while 4.5 percent of all traffic to TikTok content came from the search function on TikTok.
