In 2023, an analysis of the ten most valuable soccer players' social media accounts revealed that having a high transfer value did not necessarily correlate with having a high follower count. While the world's most valuable soccer player, Kylian Mbappé, also had a high follower count of 128 million, the third most valuable soccer player in the world, Jude Bellingham, had a relatively low social media following of eight million.
Market value and social media following of the ten most valuable soccer players worldwide in 2023
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Football Benchmark. (March 9, 2023). Market value and social media following of the ten most valuable soccer players worldwide in 2023 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/
Football Benchmark. "Market value and social media following of the ten most valuable soccer players worldwide in 2023." Chart. March 9, 2023. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/
Football Benchmark. (2023). Market value and social media following of the ten most valuable soccer players worldwide in 2023. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/
Football Benchmark. "Market Value and Social Media following of The Ten Most Valuable Soccer Players Worldwide in 2023." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/
Football Benchmark, Market value and social media following of the ten most valuable soccer players worldwide in 2023 Statista, https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/ (last visited April 23, 2024)
Market value and social media following of the ten most valuable soccer players worldwide in 2023 [Graph], Football Benchmark, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372740/market-value-social-media-following-soccer-players/