Celebrity beauty brands: sustainability ranking 2022

In 2022, Honest Beauty by Jessica Alba ranked first as most sustainable celebrity beauty brands, with a score of 18 out of 20, based on factors like waste, packaging, and ingredients. Rare Beauty by Selena Gomez and Fenty Beauty by Rihanna followed. with scores of 17 and 16, respectively.

Ranking of leading celebrity beauty brands worldwide in 2022, by sustainability score

Characteristic	Sustainability score
Honest Beauty (Jessica Alba)	18
Rare Beauty (Selena Gomez)	17
Fenty Beauty (Rihanna)	16
r.e.m. Beauty (Ariana Grande)	13
Haus Labs (Lady Gaga)	11
About Face (Halsey)	10
Florence by Mills (Millie Bobby Brown)	9
Flower Beauty (Drew Barrymore)	8
Item Beauty (Addison Rae)	7
Kylie Cosmetics (Kylie Jenner)	5

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Release date

November 2022

More information

Region

Worldwide

Survey time period

2022

Supplementary notes

The source specifies that they chose 10 among the leading celebrity beauty brands and compared them. The brands included in the analysis are the following: Honest Beauty (Jessica Alba)
Rare Beauty (Selena Gomez)
Fenty Beauty (Rihanna)
r.e.m. Beauty (Ariana Grande)
Haus Labs (Lady Gaga)
About Face (Halsey)
Florence by Mills (Millie Bobby Brown)
Flower Beauty (Drew Barrymore)
Item Beauty (Addison Rae)
Kylie Cosmetics (Kylie Jenner);
Each brand was given a rate out of 20 points, and the factors on which the ranking was based were: ingredients, waste, packaging, dedication to sustainability (each factor accounted for a maximum of 5 points).

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