During a February 2024 global survey among marketing decision-makers, around 41 percent described their customer journey as either mostly or fully automated. The remaining 59 percent said they were partially automated. According to the same study, email marketing and social media management were the areas where marketers most applied automation.
Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024
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Ascend2. (March 4, 2024). Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed
Ascend2. "Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024." Chart. March 4, 2024. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed
Ascend2. (2024). Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed
Ascend2. "Level of Automation in Customer Journeys According to Marketing Decision-makers Worldwide as of February 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed
Ascend2, Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024 Statista, https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed (last visited January 18, 2025)
Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024 [Graph], Ascend2, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1372872/automation-marketing-customer-journey/?__sso_cookie_checker=failed
