During a February 2024 global survey among marketing decision-makers, almost 70 percent said they planned to increase their budget for marketing automation in the following year. Little more than 20 percent of respondents reported planning to keep the same budget, while 11 percent stated they intended to decrease it. According to the same study, email marketing and social media management were the areas where marketers most applied automation.
Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024
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Ascend2. (March 4, 2024). Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed
Ascend2. "Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024." Chart. March 4, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed
Ascend2. (2024). Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed
Ascend2. "Planned Change in The Budget for Marketing Automation in The Coming Year among Marketers Worldwide as of February 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed
Ascend2, Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 Statista, https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed (last visited February 09, 2025)
Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 [Graph], Ascend2, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1372878/change-marketing-automation-budget/?__sso_cookie_checker=failed