Areas where global marketers saw the greatest benefits of improving data quality 2023

Published by
J. G. Navarro,
Mar 11, 2024
During a January 2023 global survey among marketing decision-makers, 61 percent said customer experience benefitted the most from improving marketing data quality. Around 45 percent of respondents mentioned engagement, while 35 percent cited lead generation.

Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023

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Source

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Release date

February 2023

Region

Worldwide

Survey time period

January 16 to 22, 2023

Number of respondents

374 respondents

Special properties

among marketing decision-makers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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8

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Content & data

7

Spotlight: artificial intelligence (AI) in global marketing

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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