Spending per trip on FMCG via online channels Vietnam 2022, by online platform type

Published by Statista Research Department, Nov 9, 2023
In 2022, the average spending per trip on fast-moving consumer goods via social commerce in Vietnam reached 385.4 thousand Vietnamese dong. By comparison, e-commerce channels recorded a lower average spending per trip that year, amounting to over 313 thousand Vietnamese dong.

Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong)

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Release date

February 2023

Region

Vietnam

Survey time period

2022

Special properties

FMCG spending excluding gift, in 4 key urban cities: Ha Noi, Ho Chi Minh City, Da Nang, Can Tho

Supplementary notes

One thousand Vietnamese dong equals 0.042 U.S. dollars and 0.040 euros as of March 2023.

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